About Our Client Our client is a multinational consumer health care company in the world and they are really famous for their health supplement products globally and locally.
They are now looking for a Brand Strategy Manager to create synergy effect and raise the brand awareness in Taiwan.
Job Description Provide cross-brand support for brand strategy development and help to improve the quality of the strategy Lead the development and execution of comprehensive brand strategies to enhance visibility and awareness of the company's products in domestic and international markets.
Identify key market opportunities and consumer insights to shape the brand's positioning and messaging.
Work closely with product teams to ensure brand alignment with new product launches and innovations.
Conduct quantitative and qualitative research to understand consumers and monitor the condition of brands and company Develop and manage performance marketing campaigns, optimizing for customer acquisition and engagement across various digital platforms (social media,display, SEO, email).
Monitor and analyze campaign performance data, making data-driven adjustments to improve ROI and brand reach.
Collaborate with external agencies or in-house teams to ensure execution excellence in digital advertising efforts.
Leverage insights to refine the brand strategy and craft compelling narratives that resonate with target audiences.
The Successful Applicant5+ years of experience in brand management, digital marketing, or performance marketing.
FMCG and consumer health care experience is a big plus Familiar with 360 integrated marketing as well as performance marketing is desirable Strong analytical skills and experience with digital marketing tools (Google Analytics, Facebook Ads Manager, etc.).
Proven track record of building and executing successful brand strategies.
Excellent communication and project management skills.
Data driven mindset with high learning agility Ability to work in a fast-paced environment with cross-functional teams.
Free
Brand Strategy Manager, Taiwan
Taiwan, 台北, 台北市,
發表 April 15, 2025
描述
廣告
發送簡歷
雇主信息
Welcome to the Michael Page global company profile.
Michael Page has nearly four decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.
Our teams are broken down to focus on industry, assignment type, salary level and location, so your hiring requirements or job search will all be handled by a specialist who knows your sector inside-out. We are confident that our expertise can add value to your recruitment or job search process – get in touch to find out more.
