KEY JOB ACCOUNTABILITIESTo increase company sales by generating specific activities for retailers through leveraging global brand positioningand category penetration.- Develop and implement the Trade Marketing strategy to contribute towards brand growth targets and cross-categorybusiness objectives- Lead the translation and execution of the marketing strategy into impactful retailer programmes, respecting and trackingbudget and commercial targets- Bring field intelligence to define brand-specific activity programmes with marketing and commercial departments- Implement, monitor and improve processes to link all marketing activities with the activities of the commercial team- Recruit, develop and manage Trade Marketing team.
Ensure development of expertise and know-how in the Trade Marketingteam PROFESSIONAL & TECHNICAL COMPETENCIESMASTERS COMMERCE FUNDAMENTALS• Activates Business Drivers• Pursues turnover and profit optimization• Stays up-to-date with market, consumers& competitors• Builds on categories Shopper insight DEVELOPS CUSTOMER CENTRIC BUSINESS• Collects and connects comprehensive knowledge about the retailer/prescriber/Salon• Influences the retailer/prescriber/Salon• Builds retailers development plans• Manages intermediate agent relationships• Adapts brand distribution strategy• Collaborates across functions BUILDS SELLING PROPOSITION & NEGOTIATE• Builds Selling story• Sets negotiation priorities• Conducts Win-Win negotiation• Ensures compliance MONITORS SELL IN & SELL OUT EXCELLENCE• Forecasts business with accuracy• Drives Point of Sales field execution• Follows-up & controls• Masters brand selling scenarios OTHER Characteristic• Agility / Problem solving ability individually• Detail oriented• Time management• Team-player spirit• ENTREPRENEUR Puedes inscribirte en un máximo de tres ofertas en un período de días.
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Assistant Trade Marketing Manager, Taiwan
Free
Assistant Trade Marketing Manager, Taiwan
Taiwan, Taiwan, Taiwan,
發表 April 14, 2025
描述
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