Prudential’s purpose is to be partners for every life and protectors for every future.

Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions.

We pledge to make Prudential a place where you can Connect, Grow, and Succeed.keep a stable and profitable business growth via developing innovative product solutions to meet customer needs for increasing the competitiveness of distribution channels.1.

Study competitors' products and market trend.2.

Develop and execute products strategy according to channel's strategy.3.

Provide the product solutions based on potential market, partners and client's needs.4.

Well understanding with conceives, develops and implements insurance scheme or products