Description Summary: THE ROLE Senior Manager, Public Affairs, Communications, Sustainability (PACS), Hong Kong, Taiwan, Macao & Mongolia (HKTMM), The Coca-Cola Company (TCCC)We are seeking an experienced, result-driven professional whose role (‘the role’) as well as required capabilities encompass our function of Public Affairs, Communication and Sustainability (PACS), with a focus in the Taiwan market and on public affairs and sustainability - strategic outreach, engagement and partnership, key projects and initiatives, etc.
With ‘the end in mind’ which is to help manage geo-political sensitivity and various regulatory challenges, formulate engagement strategy and implement outreach and partnership programs that can help us navigate uncertainty and ensure business continuity as well as freedom to operate and growth.‘The end in mind’ also include helping to achieve The Coca-Cola Company’s sustainability targets in local markets, through designing and delivering sustainability engagement and behavior change programs and initiatives in alignment with company priorities, strategies, aspirations, as well as local business needs.
Overall, the PACS Senior Manager will work together with both the HKTMM PACS team and the GC&M (Greater China and Mongolia) OU (Operating Unit) PACS team in close partnership with internal/external stakeholders to achieve functional missions, including but not limited to: ENGAGE key stakeholders and business partners to create favorable public policy environment.
PROTECT corporate reputation and business interests from PACS perspective to ensure freedom for business growth.
PROMOTE corporate reputation, Company Purpose and ‘Corporate Character’ through impactful communication.
Location: Taipei (The role requires reasonable level of business travels especially in the Greater China & Mongolia markets).
Regional Coverage: Hong Kong, Taiwan, Macao & Mongolia (HKTMM)Direct Reporting Line: Director, PACS, HKTMMThe role would suit someone who is highly experienced in public affairs, and highly passionate about sustainability, has excellent interpersonal and project management skills, and possess rich experience and necessary connections that can help develop engaging initiatives and content to further our public affairs and sustainability agenda.
KEY ACCOUNTABILITIES The role requires strong functional and leadership capabilities to: ENGAGE – FOCUSING ON PUBLIC AFFAIRS AND SUSTAINABILITY: Build and maintain strong stakeholder relations through partnerships, sponsorships, events or active communication, with key stakeholders including the government/NGOs, bottlers, customers/consumers, etc.
Identify potential areas for collaboration with key stakeholders.
Liaise with relevant government personnel and legislators to discuss policy issues and enforcement practices that potentially affect the operation of TCCC business/the beverage sector and lobby for creating business friendly environment.
Establish and run a monitoring system and constantly update the HKTMM leadership team of public policy development, provide public affairs insights and counselling to business leaders to help them navigate geo-political uncertainty and handle complicated PR challenges arisen from the uncertainty.
Lead implementation and communication of World Without Waste (WWW) projects and other key ESG (Environmental, Social and Corporate Governance) initiatives especially in the Taiwan market and other HKTMM markets (e.g.
Mongolia), all in alignment with global priorities, positioning and initiatives.
Connect and engage with industry or business associations when appropriate to maximize the impact.
PROTECT: Identify operational risks from PACS perspective and work with internal stakeholders to take pre-empt action in support of business growth.
Provide and lead successful communication solutions to crises, policy changes and other arising issues.
Develop and maintain efficient IMCR protocol including Business Continuity Plan (BCP), including serving as part of the IMCR core team, conducting IMCR/PRISM reporting, and arranging IMCR training and best practice sharing to enhance issue/crisis preparedness.
Lead issue/crisis communication to support business across a dynamic political and social territories; Support PACS Director in issue/crisis management from PACS perspective in HKTMM.
PROMOTE: Help develop corporate communication strategies (including media strategies and key message platforms).
Manage and lead PR communication and corporate reputation initiatives across HKTMM to enhance visibility and shape/influence positive narratives.
Foster and drive proactive media relations in today’s evolving media environment.
Manage timely response to media inquiries and deliver consistent messaging in a professional manner when necessary.
Enhance leadership profiling; prepare senior management for media interviews and other publicity opportunities by arranging media and spokesperson training to ensure we are ‘spokesperson-ready’.
Execute and manage select brand PR programs, especially those with substantial impact on business or on our ESG agenda.
Establish, develop and utilize effective media monitoring and social listening skills and PR measurement tools.
The successful candidate will also assist the PACS Director in HKTMM in ensuring delivery on the HKTMM PACS ABPs (Annual Business Plans) and LRPs (Long-range Plans), as well as overseeing management of local PACS budget to ensure programs are executed within budget parameters.
THE IDEAL CANDIDATEKNOWLEDGE, SKILLS AND ABILITIES:• Possesses high level of professional and personal integrity – willing to work with a diverse team and knowing how to conduct himself/herself professionally regardless of own political positions or social viewpoints.
• Ability to exert influence and have impact in a networked organization.• Must display great business acumen and strong strategic thinking and analytical skills.• Deep experience in both strategic and tactical elements of PACS.• Excellent communication and interpersonal skills, willing to learn and leverage emerging communication technology and tools.
• Positive energy, with “can do” attitude.• Able to balance multiple priorities simultaneously; Deals quickly with the unexpected and manages crises effectively and successfully. EDUCATION AND EXPERIENCES:• Minimum 10 years of PACS experience – a focus on public affairs is a plus, with strong experience in the broader PR or Corporate Affairs fields.
These include but not limited to government relations, media relations, event organization, project management, corporate communication and issue/crisis management, etc.
• Deep experience, gained from prior government relations and lobbying efforts, is seen as valuable.
Prior background working for the government is most preferable.• University degree in related PR fields; prior working experience with key multinational companies a plus.• Excellent written, verbal communications and presentation skills in both English and Mandarin.
Skills: Business Communications, Corporate Communication Strategies, Corporate Reputation, Crisis Communication Management, Government Relations, Media Relations, organization, Prioritization, Public Affairs, Public Policies, Sustainability
廣告
Senior Manager, Public Affairs, Communications, Sustainability, Hktmm, Taipei
Free
Senior Manager, Public Affairs, Communications, Sustainability, Hktmm, Taipei
Taiwan, 台北, 台北,
發表 October 25, 2024